Swift Flight drafts Sonny Hill players to promote jerseys
Written by Ayana Jones
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10 August 2009
An appreciation for basketball legends has led James Swift to expand his athletic apparel business.
Swift Flight, Inc. is rolling out a jersey collection under the slogan “Saluting the Stars of Basketball Today While Honoring Those Players That Paved Their Way.” — PHOTO BY ABDUL SULAYMAN/TRIBUNE STAFF PHOTOGRAPHER
His company Swift Flight Inc. is rolling out a jersey collection under the slogan “Saluting the Stars of Basketball Today While Honoring Those Players That Paved Their Way.”
“What led me in this direction is just looking at the marketplace and finding my niche and trying to stay competitive in this industry,” said Swift, who started the Willow Grove-based athletic apparel company in 1994.
“When you come out with innovative products you have to try and set a trend and do something that the top companies aren’t doing.”
The two-piece garments, which come in the colors of the 30 NBA teams, feature the team numbers of past and present basketball legends and a compilation of their career statistics.
“We’re trying to get into the lives of people that wear, endorse and collect athletic footwear and apparel,” said Swift, who is a native of Roslyn.
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